Should I hire a professional product photographer?

For you to be asking this question and reading this article, you must have a business or an online store and you’re wondering if it is worth hiring someone to photograph your products for you. Maybe you don’t have the necessary equipment to do it, you do not have the time, or, you simply want a professional look for your products and store. Either way, you have come to the right place. In this article, I will be giving you five reasons why you should hire a professional product photographer.

1- Professional Quality

A professional product photographer has the proper equipment that not everyone has, starting from a professional camera, lenses, lightboxes, and tripods, to having the necessary knowledge. And that is crucial if you want to have high resolution and higher quality pictures.

2- Consistancy

You might be wondering what does it mean to be consistent when it comes to product photography?

Consistency means having a unique style to your pictures. And the lighting, background colors, and style and resolution of the images is similar across all pictures which makes your page, website, or portfolio unique and attractive, and will make people want to see more of your work and products.

3- Editing (Photoshop/Lightroom)

Now, this is a very important point. I have seen so many businesses use unedited images for their products, and trust me, it looks terrible. Editing the pictures after taking them is really important, it brings out the colors, fixes the brightness, and sometimes even changes the background or the layout of the images to create the consistent look we were talking about in the previous point. And to do that, you have to have at least a basic knowledge of photoshop or lightroom.

4- Sales / ROI (Return On Investment)

Hiring a product photographer is actually an investment in itself, and like any other investment, you expect to have a return on investment or what we shortly call ROI. And having professional photos of your products will drastically boost your sales, and therefore, increase your income. It takes a little bit of time of course, but, it is definitely worth it.

Studies have shown that a website or a Facebook page with catchy photos tends to sell much more than one with average or ordinary to bad ones. And that is the whole point of having an online presence (increase your income) and having professional photos is a very important part of that process.

5- Brand recognition

Using high-quality photos on your website, Facebook page, or in your advertising campaigns will improve your reputation. Sites with a professional look generate much more traffic, and often, on Facebook, good looking and catchy images generate much more interactions (likes, shares, comments) and that will also help you get more recognized by the search engines and Facebook algorithms and you will be pushed to the top of search results and gain more visibility.

So now that you see how important it is to have professional-looking photographs of your products, are you considering hiring one? Do you have any questions? Please, feel free to contact us and we will answer all of your questions.

The importance of having a Website for your Business/Services

The question a lot of people ask nowadays is: Is it worth it to have a website? And the short answer is: absolutely yes.

Having a website is very important for the success of any kind of business whether it is a physical store, an e-commerce, or a freelancing service.

In Algeria specifically, we are noticing that not so many businesses have a website which is a great opportunity for you to get ahead of everyone and start your own website with our help, of course. It is great  for several reasons, and the most important one is: utilizing the online traffic and turning it into buying customers. Now you must be asking yourself: how does a website benefit my business? and the answer is: it does it in several ways and on several levels, and I will be mentioning a few important points, so please keep on reading.

1- It gives you an online presence

This means that anyone who is looking for the services you offer will find your website on the first pages of the search engines such as Google, Bing, Yahoo…etc.

It also means that the sooner you engage in creating a website, the better it is for your business to get ahead of your competitors and rank higher and above all. And do not worry about the technical stuff as we will be there to do the work for you and assist you all along the way and answer all of your questions.

2- Help build trust

A business without a website is less trustworthy than one with a website, so having a website will give you the extra advantage and will give your customers or your website visitors a general idea about your services and will show them that your business is more modern and more professional than its competitors, and trust me when I tell you that looks play a crucial role in influencing customers to choose you over others.

3- Get listed on search engines

When we create your website, we will optimize it and develop its SEO so that all major search engines will rank you higher on the search results and that is very important in catching the maximum number of customers, and I always tell my customers that they should never hesitate to whether they should have a website or not. Especially my local Algerian customers, as the competition here is very low which is great to get ahead of everybody and secure your place at the top of the search engine ranks.

4- Point of contact

A business or service website is also a point of contact that will allow people or potential customers who are interested, to contact you easily and in various ways, and by that, I mean you can offer them the possibility to E-mail you directly from the contact us page, call you on your phone if you include the number on the page, or use the chat option if you would like to include it as an option, but that would require more attention and I will explain to you why on a different post. It will also give them the possibility to GPS drive or walk to the doorstep of your business and talk to you in person.

5- Sell products (E-commerce)

E-commerce is starting to get more and more popularity in Algeria now, especially after the Covid-19 pandemic and also the launch of the “EDAHABIA Card” of Algerie Post, and “CIB cards” by all the other banks. You will be able to receive payments directly from your website and start your E-commerce business easily and professionally. We can offer you that extra advantage and provide you with the possibility to receive Credit Card payments, Accept major E-wallet services such as PayPal, Skrill…etc

6- Share news (blogging)

A business website is not only there to show and sell products, it is also there to allow you to share news about your business. Of course, not everyone is a fan of writing articles and blogs, but think about it for a second, blogging will also give your business more visibility on search engines, especially to those who are only looking to gain general knowledge on a certain subject or topic.

7- Customer Convenience

Let’s think about this point, it is very convenient for customers who live far away from where your physical store is to virtual visit your store throughout your website and see which kind of services and products you are offering, check the prices without having to personally ask you or to be physically at your store. It is also great to showcase your best products, and on the other hand, upsell products that do not sell that well or that don’t have much popularity.

So, I have managed to mention a few points as to why it is necessary to have a website, but of course, that is not all… There are so many other technical reasons to why you should have a website and I will be writing more and more articles about it in the near future. And trust me, you will never regret creating a website.

If you have any questions, please feel free and do not hesitate to send me a message or call me, and I will answer all of your questions to the best of my knowledge.